
I am Caitlin, a determined, ambitious, approachable individual who loves a challenge! I started my freelance journey to allow for flexibility in my home life, striving for a real work-life balance and to be able to share my expertise on a number of different projects. I believe marketing should be intwined with everything the business does, to be able understand the processes the learn how best we can strategise our marketing activities to give the customer a smooth journey.
I started my marketing journey in 2020 when I studied my Masters Degree in Digital Marketing during which time I received my Level 7 Certificate in Professional Consultancy. I have since worked in various marketing roles for the past 5 years.
I offer a range of marketing services, including consultancy, social media management, email campaigns, content marketing, and more. These are designed to help businesses of all sizes increase their visibility, attract more customers and streamline marketing goals.
I complete regular training, going to events, masterclasses and online training such as HubSpot Academy to stay on top of current trends and learning so that I can support you best with current and up-to-date knowledge.
Coventry University
Masters Degree in Digital Marketing Management (MSc)
Bachelors Degree in Media and Communications (BA)
Chartered Management Institute
Level 7 Professional Consulting
Level 7 Leadership and Management
If you're interested in learning more about how I can help your business succeed, please don't hesitate to get in touch.
Lizzie Craddock
Marketing Officer
Working with Caitlin has been a great experience. She’s personable and easy to talk to, quickly creating a comfortable and collaborative working environment. Her marketing knowledge is strong, supported by solid experience and qualifications. Caitlin is reliable and committed to delivering quality work. She consistently puts in the effort to produce thoughtful campaigns, refine strategies, and offer helpful guidance. Her dedication to good outcomes comes through in everything she does. If you’re looking for someone who knows their field and genuinely supports your goals, Caitlin is a strong choice. I’m happy to recommend her for freelance marketing support.
Sofia Jones
Marketing Campaign Manager
I had the pleasure of working with Caitlin on a series of campaigns for government led contracts. Being new to the Marketing team, I had never used HubSpot, but Caitlin showed me how to utilise the platform including how to design email templates, automate email campaign journeys, and create new webpages. She was lovely to work with and would always go above and beyond in her work. If I ever got stuck she was there to help and would always come up with new and fresh ideas for social media content which would generate good engagement when posted. She was a real asset to have on the Marketing team and it was a pleasure working with her.
Jenny Khanom
Digital Marketing Officer
I had the pleasure of working with Caitlin at WMG, University of Warwick and she really is such a talented writer. She has a naturally personable way about her, always happy to listen, genuinely supportive, and very easy to work with. She supported me on various website projects and did a brilliant job keeping our news and insights updated. She’s a great marketer with a strong eye for detail, quality, and consistency, and her work always made a positive difference. Caitlin is not only good at what she does, but she’s also a lovely person to have on the team. I’d happily work with her again.
Sam Hudson
Accountant
It has been absolute pleasure to work with Caitlin. Her enthusiastic deamenor is infectious and she really knows how to work well under pressure. She excels not only in marketing but her people skills and building key relationships. Caitlin has impeccable attention to detail which ensures she is always able to provide work of the highest standard, whilst also being able to manage her time very effectively.
Millie Waugh
Small Business Owner
Working with Caitlin has been an absolute pleasure. Her attention to detail means she notices the small things that make all the difference. Her enthusiasm is truly contagious and makes the project feel exciting and full of possibility. I couldn’t recommend her enough to anyone looking to take their marketing to the next level.
Bethany Craine
Business Engagement Advisor
I really enjoy working with Caitlin. She was kind, quick, attentive and captured the marketing material needed in an eye-catching way.
















